Representative Survey of Consumers in the Catchment Area of Your Shopping Center
POTENCIALmonitor will provide you with answers to the following questions:
- What role does your shopping center currently play in the consumers’ selection of a shopping location?
- What kind of consumers does your center reach and why? What kind of consumers does your center not reach and why?
- What characterizes a typical non-customer?
- What you can do about non-customers?
We also support you to develop a performance measurement system that helps you to evaluate the results of the demand-side analysis across locations.
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