Representative Survey of Consumers in the Catchment Area of Your Shopping Center

POTENCIALmonitor will provide you with answers to the following questions:

  • What role does your shopping center currently play in the consumers’ selection of a shopping location?
  • What kind of consumers does your center reach and why? What kind of consumers does your center not reach and why?
  • What characterizes a typical non-customer?
  • What you can do about non-customers?

We also support you to develop a performance measurement system that helps you to evaluate the results of the demand-side analysis across locations.

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